--- title: "Search Console, lost links, IndexNow and Bing for Shopify" url: "https://aeoultimate.com/docs/shop/search-links/" description: "Connect Google Search Console to your Shopify store, find buying-intent searches, redirect old URLs after a migration, fix broken internal links, and use IndexNow and Bing." published: "2026-10-24T18:05:20+00:00" modified: "2026-10-24T19:18:47+00:00" language: "en-US" site: "AEO Ultimate" --- Source: https://aeoultimate.com/docs/shop/search-links/ AEO Ultimate for Shopify # Search Console, Lost links, IndexNow and Bing: your search tools The Google group gathers your search tools: Search Console, Lost links, IndexNow and Bing Webmaster Tools. The video was recorded on a development store with no real search traffic, so its query analysis uses the app’s own sample rows, and Search Console and Bing are shown unconnected. Search Console, Lost links, IndexNow and Bing in the Shopify admin. The query analysis uses the app’s sample rows. ## What does connecting Search Console add? Open **Google → Search intent** and press **Connect Search Console** (Mid plan); it asks for read-only access. The **Not indexed** report then asks Google’s URL Inspection API, page by page, whether your home page, products, collections and blog posts are really in Google’s index, and pairs each missing page with the likely content cause, such as a thin or missing description, and the app page that fixes it. Inspections use Google’s free daily quota, not your money. [Image: AEO Ultimate for Shopify Search intent analyzer: Google Search Console not connected with a Connect Search Console button, the Not indexed report description, and the box to paste query rows] Search Console: connect with read-only access, or paste query rows. ## How do I find buying-intent searches? Paste query rows exported from Search Console, one per line as query, clicks, impressions, CTR and position, or press **Load sample rows** to try it. **Analyze queries** keeps the transactional, purchase-intent searches and shows their clicks, impressions and position, and the product each one points to when exactly one product’s title matches. On Mid it also writes an AEO content blueprint, one AI generation on your key. [Image: AEO Ultimate for Shopify Transactional queries from the sample rows: 8 matched, 161 transactional clicks, 51.8% share of clicks, and a table of each query with clicks, impressions, CTR, position and the product it means] The buying-intent searches, from the app’s sample rows for made-up products. On Pro, buying-intent searches your store has no collection page for become **collection opportunities**: draft the copy with AI or write it yourself, then create the collection. It is created empty and unpublished, and you choose its products. [Image: AEO Ultimate for Shopify Collection opportunities: buying-intent searches with no collection page, each with a proposed collection title, a description box, Draft copy with AI and Create collection buttons] Collection opportunities (Pro): searches your store has no page for. ## How do I redirect old URLs after moving to Shopify? Open **Google → Lost links** and the **Migration** tab, on every plan. Paste the old store’s URLs: an export, a sitemap or Search Console’s not-found list. Each URL is read for what it named (a product, collection, post or page; WooCommerce, Magento, Wix, Squarespace, WordPress and BigCommerce address shapes are recognised), and you set a rule for each kind. [Image: AEO Ultimate for Shopify Lost links Migration tab with four old WooCommerce URLs pasted into the Old URLs box and the Read these URLs button] Migration: paste the old store’s URLs. **Preview targets** matches each old address to your catalogue by its slug. An exact match is ticked; a close one is proposed with its percentage but left unticked for you to check. Anything with no match goes to the fallback you choose. Previewing is free; creating the 301 redirects is Mid, and they land in Shopify’s own URL redirects list. [Image: AEO Ultimate for Shopify migration results: four dead old URLs, three exact 100% matches ticked, and Frosch Dishwashing Lotion as a 75% close match left unticked, with the Create redirects for ticked URLs button] Exact matches are ticked; close ones are proposed for you to check. ## How do I find broken links inside my store? The **Internal links** tab scans your active products’ descriptions and your published articles for links to your own store that no longer work, which Shopify does not check. Scanning is free. With Search Console connected, the **From Google** tab (Mid) checks the pages Google still sends people to. ## What does IndexNow do? IndexNow tells Bing, Yandex, Naver, Seznam and Yep the moment a page on your store changes; Google does not take part, so use Search Console for Google. The app serves your key file through the App Proxy. Submitting your URLs is Mid, and auto-push of every product you save is Pro. It only works once your storefront is public: engines cannot read a password-protected store. [Image: AEO Ultimate for Shopify IndexNow page: the key and key file URL, the Submit section with Submit everything, and Auto-push on product changes] IndexNow: your key, manual submit and auto-push. ## Why connect Bing Webmaster Tools? ChatGPT search, Microsoft Copilot and DuckDuckGo draw on Bing’s index, so what Bing shows for your store is close to what those assistants can find. **Google → Bing Webmaster** (Mid) reads your own Bing Webmaster Tools data: the searches your store appears for and how Bing crawls it. In Bing Webmaster Tools, open Settings → API access, generate a key and paste it here. [Image: AEO Ultimate for Shopify Bing Webmaster Tools page with the Bing Webmaster API key field and Save button] Bing Webmaster Tools: paste an API key from Bing to connect. ## What should I set up next? Next is [AI visibility](https://aeoultimate.com/docs/shop/ai-visibility/). Every walkthrough is listed in the [Shopify video tutorials](https://aeoultimate.com/docs/shop/tutorials/).